Customer Segmentation

How AI Solutions for Retail can win today’s demanding customers

Our approach is to make sure that the retail AI solutions we build for your business meet your specific objectives and KPIs, be they an increase in sales or cost reduction. Before kickstarting product development, we discuss what problems you are trying to solve and thoroughly study your infrastructure and data assets. Only then we scope your AI retail project. Knowledge sharing with your team and customer data security are also core pillars of our approach.

HOW WE HELP CLIENTS

Data Mining & Analytics

Leveraging AI to gather, clean, and analyze data about historical sales trends, your customer lifetime value, channel performance, buying behavior patterns, and other critical drivers to improve your retail sales forecasting, inventory management and customer engagement

Conversational Commerce

Building intelligent chatbots that can automate email communication or interactions with customers on your website, providing answers to their queries instantly, 24/7. Chatbots help customers make a buying decision while taking over 60% of your help desk activities

Personalized eExperience

Creating smart recommendation engines and other AI solutions to personalize customer experience and your ecommerce product recommendations using data from the customer’s past purchases, search history, or ML-based sentiment analysis

Autonomous Shopping Systems

Bringing in-store experience to greater heights with smart store solutions, from checkout-free shopping to smart shopping carts, which are based on machine learning or computer vision and help enhance social distancing or provide targeted advertising

Customer Segmentation

Leverage customer segmentation machine learning to know customers who respond to new promotions or new products or discounts, or to identify new personalities based on groups of attributes that went unnoticed to a human eye. This will open ample opportunities for better targeting.

Customer Journey Mapping

Drive and personalize engagement with your customers by analyzing interactions with them at every touchpoint. By gathering data on how your shoppers buy, why and where, AI helps you achieve higher rates of cross-selling/upselling, get more positive social media mentions or flag anomalies in buying patterns at a granular level so that you can speedily remove friction from the customer journey.

Sentiment Analysis

Make sentiment analysis extremely easy for predictive analytics, better customer engagement or the identification of key influencers. An NLP and ML-based app that understands the emotional tone of a statement will help you track social media mentions, detect urgent customer service tickets, and guide your team in interactions by gauging human signals.

Ecommerce Product Recommendations

Keep an eye on customers’ behavior, including prior purchases and preferences, with AI and ML technologies to personalize interactions with them. Personal product recommendations drive loyalty and conversion rates through tailored offers, location-sensitive recommendations, or recommendations based on a customer’s activity.

FEATURED CAPABILITIES

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WHAT WE DO

We help cut through the artificial intelligence hype and implement AI in retail for tangible benefits, from smarter operational processes to radically personal customer service

Demand-Supply Alignment

Unlock the power of sales forecasting software and optimize your inventory or product mix with AI that is able to analyze data on local trends and seasonal changes in customer behaviour, whether in-store or online. The valuable insights will allow you to adapt in-store product displays, avoid stockouts, have inventory in the right place and at the right time, and price better.

Competitive Intelligence

Track your rivals’ digital footprints with automated competitive intelligence programs that bring you relevant competitive intel in real time, enabling your business to respond immediately. A 360-degree view of why you win or lose deals will help your teams improve engagement with customers and grow sales.

Fraud Prevention

Keep cybercrime at bay and secure customer data with AI and deep learning fraud detection software. AI is able to detect and flag suspicious activity in seconds, preventing false returns, employee thefts, loyalty fraud or account takeovers.

Intelligent Automation

Boost your shop-front and back-office operations with better customer service, and smart paperwork, staff and product management. Intelligent automation can help you cut expenses on customer support while making it available 24 hours a day, and provide you with granular data on shelf inventory and customer buying patterns.

Data Mining & Analytics

Leveraging AI to gather, clean, and analyze data about historical sales trends, your customer lifetime value, channel performance, buying behavior patterns, and other critical drivers to improve your retail sales forecasting, inventory management and customer engagement

Personalized Experience

Creating smart recommendation engines and other AI solutions to personalize customer experience and your ecommerce product recommendations using data from the customer’s past purchases, search history, or ML-based sentiment analysis

FEATURED CAPABILITIES

Tools & Skills

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Connect with our AI for Retail & Ecommerce Practice